With an unadulterated passion for the markets we serve, we create lasting consumer connections by aligning brand strategies with societal progress and need.
who we work withWe partner with visionary, like-minded companies, organizations and leaders to launch, reinvent or supercharge their brands for the common good.
Our client engagements are filtered through a lens that is rooted in the belief that humanity, ingenuity, and purpose transform companies and the relationships with the people and communities they serve.
About us.
Conscious Brand Lab (CBL) merges a passion for helping people feel their best in every aspect of their life, with a successful track record of launching brands and products through multi-level marketing campaigns. CBL founder, Tracy Glass, brings a uniquely client-centric approach, honed from more than two decades of experience at agencies, brands, and associations across a wide range of lifestyle-focused markets.
Along with her network of top-tier wellness experts, thought-leaders, influencers, and content creators, Tracy is committed to changing consumer behavior towards healthier purchasing decisions for themselves, their communities, and the planet.
Based in Chicago and serving companies worldwide,
we support companies of all sizes from early and mid-stage start-ups to established and legacy brands.
We specialize in brand strategy, marketing and amplification through creative and content development, partnerships and public relations.
OUR VALUES
CREATIVITY
EMPATHY
COMMUNITY
IMPACT
“You have no business being a marketer, unless you have empathy for people you are seeking to serve.”
— Seth Godin